Help searchers understand your services

If your website does not clearly answer the questions potential customers ask, start there. SEO work can examine how your services are described, how pages connect, and whether search engines can access the content intended for them.

What a proposed SEO scope can include

• A baseline review of the agreed website pages and available search data.
• A map of relevant customer questions to existing or proposed pages.
• Recommended improvements to page titles, headings, internal links and service copy.
• A prioritized list of technical issues for the website implementer.
• An agreed record of changes and measures for later review.

The scope should identify which recommendations will be implemented, by whom, and which require separate development work. Access to existing analytics or search accounts is optional for the initial enquiry and must be granted securely for any later review.

How the work is shaped

Begin with your services, actual market and website address. Review the available evidence, choose useful changes and agree the implementation responsibilities. Any ongoing content or reporting work needs a defined scope and review schedule.

Can you guarantee first-page rankings?

No. Search visibility, traffic and enquiries cannot be guaranteed. Search engines decide how results appear, and changes may take time to show an effect.

Do we need a page for every city?

Pages should describe real services and answer useful customer questions. Location pages only make sense where the business can accurately describe its actual coverage and provide distinct information.

Tell us which services you want customers to find and what your current website is struggling to explain.